Lacoste is embracing luxury once again.

Lacoste is embracing luxury once again.
Under the creative direction of Pelagia Kolotouros —a seasoned designer with experience at Theory, and adidas YEEZY—the heritage label is taking a fresh turn.
 

Her debut collection for Fall/Winter 2024 marked a shift, with Lacoste staging a full-fledged, on-calendar fashion show. The collection introduced a refined take on sportswear, blending understated luxury with urban sophistication—echoing the effortless elegance of French contemporaries like Lemaire and Jacquemus.

Her impeccably tailored and confidently executed Spring/Summer 2025 collection solidifies that Lacoste’s FW24 line was no mere anomaly—it was a declaration of intent. Lacoste is reclaiming its place as a symbol of sharp tailoring, refined opulence, and Wimbledon-ready suiting.

For this Spring/Summer 2025, Kolotouros expands on this vision, drawing inspiration from archival images of founder René Lacoste vacationing with friends on a beach in Southwestern France. The effortless joy and carefree spirit of the 1920s take center stage in a collection that reinterprets Lacoste’s athletic heritage through a lens of modern elegance. Flowing silhouettes, sheer layers, and a relaxed yet polished attitude capture a world yearning for optimism and true liberation.

Save the date: This Friday 21.03.2025 // Start: 3pm at Marktgraben 19
Together with LACOSTE and our friends at SPIRAL, we’re thrilled to invite you to a special in-store event at e.c.t. studio. Join us for a laid-back afternoon as we showcase curated highlights from the LACOSTE SS25 Fashion Show Collection. Expect the best matcha in town, great music, and good vibes as we step into the new season. We can’t wait to see you there!

Browse new LACOSTE collection here

 

 

credits-

image 1: GETTY IMAGES / DOMINIQUE CHARRIAU/WIREIMAGE

image2,3: Lacoste