Founded in 1949 by Kihachiro Onitsuka, ASICS was named after the Latin phrase ‘Anima Sana
In Corpore Sano’ (a healthy mind in a healthy body). Embodying this belief, the brand aims to
promote happiness through fitness and a healthy lifestyle. Far from the basketball shoe
manufacturer Onitsuka once was in his hometown of Kobe, Asics is now a global brand and the
forefront in all areas of athletic footwear.