ASICS

Derived from the Latin phrase "a sound mind, a sound body," ASICS was founded in 1949 by Kihachiro Onitsuka with a mission to promote health and fitness. Renowned for technical excellence, the Japan-based company established the Institute of Sports Science in 1990, fostering innovation in footwear and athletic apparel. ASICS sneakers, featuring streamlined designs and GEL technology, are favorites among walkers and runners for their comfort and shock absorption. With an ever-evolving range of contemporary lifestyle models in plush suede, mesh, and leather, ASICS continues to set new standards in the sneaker world.