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In 1889, Hamilton Carhartt founded his company with the motto "Honest value for an honest dollar." The brand's rugged apparel quickly became a staple for blue-collar workers. In 1989, German designers Edwin and Salomée Faeh launched Carhartt Work In Progress (WIP), a streetwear division for Europe and Asia. Carhartt WIP adapts the brand’s core products for a wider audience, offering canvas jackets, graphic tees, hats, lifestyle gadgets, and sporting goods, embodying a modern Americana vision.